Swiss underwear brand Calida is continuing its expansion strategy by opening an online store in Italy. Later this year, its offering will also be extended to France. The Swiss lingerie manufacturer already has online stores in Switzerland, Germany and Liechtenstein.
The online market in Switzerland is growing steadily. Online sales have grown by 15.5% in 2012 and 12.1% last year, so it’s now worth 8.36 billion euros. Switzerland has just under 8 million inhabitants, but more than 6 million use the internet and more than 5 million of them are online shoppers.
With an average growth rate of 19% in 2012 the ecommerce industry in Central Europe was growing almost as hard as the European average, which is 19.9%. The region’s ecommerce market was worth 75.9 billion euros in 2012, but it’s expected to have grown to 93.3 billion euros last year, which comes down to an increase of 23% in 2013.
The online retail and mail order business in Switzerland has grown with 9.7% in 2013. The market is now worth 6.25 billion Swiss francs or 5.14 billion euros. Best selling product categories in Switzerland are consumer electronics and clothing. The majority of Swiss consumers, almost nine in ten, prefer to pay by invoice. Nearly 10% of all orders are done with mobile devices.
The Rocket Internet powered European online webshop for furniture is preparing to enter the Swiss market. The company continues to increase its international presence with a particular focus on European markets. At the same time its increasing the size of its product assortment to more than 50,000 items, making it one of the webshops with the broadest range of furniture, lamps and home accessories available across continental Europe.
Etsy has rolled out its payments platform called Direct Checkout to sellers in 12 European countries, like the United Kingdom, France and Germany. Also sellers from Australia, Canada and New Zealand are now able to offer more checkout options for buyers.
SAP plans to acquire Hybris, a company that sells enterprise multichannel ecommerce software. With the announced acquisition SAP wants to deliver a better e-commerce platform, focused more on multichannel ecommerce.