Switzerland

Migros, the largest retailer in Switzerland, has launched a completely new website. The new design and optimized user experience are part of an effort to make the retailer accessible on all devices. The technical realization was built on Magnolia, a Swiss content management platform.

Swiss online shoppers bought goods online with a total value of 7.2 billion Swiss francs, or 6.6 billion euros, last year. The online retail sector in Switzerland increased by 7.5 percent in 2015 and now also accounts for 7.5 percent of the total retail sector in this Central-European country.

Outfittery has expanded its service throughout Europe by offering a free pick-up service. This will make it even easier for customers to return items they don't like: Outfittery will pick up the items at the customer's home without asking any fee for it.

Groupon closed the doors of 4  European websites. After closing its operations in Greece, Turkey and the Nordic countries, the American ecommerce marketplace is now shutting down in Ukraine, Portugal, Switzerland and Austria. Since yesterday, these websites no longer offer customers interesting deals from local retailers.

The ecommerce market in Switzerland increased by 13 percent from last year, now reaching a value of 9.1 billion Swiss francs or 8.4 billion euros. The growth of the online retail industry may have had something to do with the high online shopping penetration. Of all 16-65 year olds in Switzerland, 90 percent purchased at least once online in the last twelve months.

Consumers in Switzerland can now order products from the German, French or Italian Amazon and get it delivered for free. At least, if the value of their shopping cart is worth 49 euros or more. This will have a huge influence on the Swiss ecommerce industry, Netcomm Suisse says. "It will raise the bar in competitiveness, but will also push ecommerce operators to further improve their offer."

Swisscom and Coop are allowed to build their joint online marketplace Siroop. The two companies want to defy the American ecommerce giant Amazon in Switzerland by launching their own ecommerce platform. The Swiss competition authority has now greenlighted the project.

Fashion retailer H&M will soon launch an online store in Switzerland. It's not officially announced yet, but all the indications are that the Swedish company will open its Swiss online store in just a few days. In the physical stores the upcoming opening of the ecommerce site was already announced over the loudspeakers.

Germany, Austria and Switzerland are a lot alike when it comes to ecommerce. There are several big online stores that are very popular across these German-speaking countries. Let's have a look at the biggest online stores in Germany, Austria and Switzerland.

Europe is a very complex entity. Similarly, in the area of ecommerce. There are many differences between the nationalities that are spread across the continent. And that's something Zalando, Europe's biggest online fashion retailer, loves to utilize. Now they've shared what they think are the differences between online shoppers in Europe.

B2C Europe, a Dutch company that helps ecommerce businesses to operate over its countries borders, received 7,3 million euro from NIBC. With the money the company aims to continue its growth in target countries such as Italy, Germany, Switzerland and China.

Swiss online couponing site DeinDeal.ch was rewarded as the Swiss ecommerce champion of 2015, during this year's Swiss E-Commerce Awards. But a great deal of the attention also went to Farmy.ch, who won the Newcomer and Startup award, as well as the main category Body & Soul.

Swiss Federal Railways (SBB) and Migros are combining efforts. The two companies are planning a new service, where customers from Migros can order their products online and pick them up half an hour later at the train station. The project will run under the not so surprising name Click & Collect.

H&M will sell online in Belgium, Bulgaria, the Czech Republic, Hungary, Poland, Portugal, Romania, Slovakia and Switzerland. The Swedish fashion retailer is making a big ecommerce push as it already invested heavily in its online retail site and took several steps to connect its web and mobile assets with its brick-and-mortar stores.

Dutch ecommerce software provider BiedMeer will change its name into CCV Shop starting January 13, 2015. The company was acquired by CCV Group nine months ago and it now wants to use this name to start its services in Germany, Belgium, Luxembourg and Switzerland, as the name “BiedMeer” (literally: “offer more”) won’t ring any bells across the Dutch borders.