The United Kingdom

Fashion industry receives 33% of traffic from search

Fashion industry receives 33% of traffic from search

Lots of companies rely on digital marketing, so it's important to understand how customers behave online. A new study shows that although direct traffic is the most popular source of visitors in general, visitors of fashion websites come more often through search engines. This is especially noticeable in the United Kingdom and France.

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Aldi will launch online store next year

Aldi will launch online store next year

Aldi today announced it will indeed launch an online store. The discount supermarket will start selling via ecommerce next spring, first by wine by the case and followed by non-food products. Also, the company announced record sales of 9.38 billion euros in the UK and Ireland in its last financial year, which is an increase of 31 percent compared to the year before.

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House of Fraser big winner at Internet Retailing Awards

House of Fraser big winner at Internet Retailing Awards

House of Fraser was the absolute winner of the Internet Retailing Awards, which were handed out last Thursday. The British department store group went home with three awards. It won the Innovation award, the Mobile award and the Judges' award. The 5-star luxury hotel Mandarin Oriental in London was where it all happened last week. According to the organization, ‘leading lights’ of the ecommerce and multichannel industries in the United Kingdom attended this event which was all about who would go home as a winner.

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UK consumers are accustomed to buying flowers online

UK consumers are accustomed to buying flowers online

Consumers from the United Kingdom and France are most familiar with purchasing flowers online. In the UK, 37 percent of consumers said they had bought a bouquet online at least once in the past year. In France, this share is 32 percent. In these two countries, as well as Germany and the Netherlands, Fleurop/Interflora is the absolute market leader. The question is for how long, as new initiatives arise.

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UK online retailer Rockar revolutionizes car buying

UK online retailer Rockar revolutionizes car buying

Rockar is an online car retailer that has partnered up with Hyundai to sell cars to customers. After having launched nine months ago, half of buyers bought a car online, while the other half did this in the only store Rockar currently has. It's a great success. Over 128,000 people have visited the outlet in London, more than the rest of the UK Hyundai network combined.

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Differences per country in terms of coupon hunting

Differences per country in terms of coupon hunting

A survey among several European countries shows that it's especially the Dutch and Irish consumers who are interested in fashion deals. Italians on the other hand, aren't that keen on such deals. Of all 17 discount categories, coupon codes for women's clothing didn't make into the top 5 of most used discount codes for this country.

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MyOptique acquires two eyewear retailers

MyOptique acquires two eyewear retailers

Online optical retailer MyOptique Group is expanding its presence in Europe. It acquired German rival 4care and the UK-based online eyewear retailer Eyewearbrands. Earlier this year, MyOptique Group acquired Netzoptiker, another eyewear retailer from Germany. According to the company, it's on track to delivery €100 million sales across Europe this year, with over three million eyewear customers served online.

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