Ecommerce in Finland
|Population||5.6 million people (2021)|
|– % internet users||96%|
|Online sales||€11.8 billion (2020)|
|Online stores worth mentioning:||Komplett.no, Elkjøp, Kolonial.no|
- Ecommerce events in Finland
- Ecommerce customers in Finland
- The ecommerce market in Finland
- Big online stores in Finland
- Latest ecommerce news from or about Finland
Ecommerce events in Finland
Every year there are several ecommerce events being organized in Finland. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Finland.
Ecommerce customers in Finland
In Finland, 92 percent of the population used the internet in the past three months, while 82 percent usually use the internet several times a day. And 54 percent of Finnish people shop online, data from Statistics Finland shows. In 2020, 17 percent of Finns ordered food online.
PAYMENT METHODS – When it comes to paying for the goods bought online, Finnish consumers preset to use online banking, card, invoice, and PayPal. With 38 percent, online banking is clearly the most preferred payment method, with card occupying second place at 26 percent. Invoice (13 percent) and PayPal (10 percent) are slightly less popular, but should still be considered by online retailers active in Finland.
The ecommerce market in Finland
Based on estimates by Nets, ecommerce in Finland was worth 11.8 billion euros in 2020. According to Finnish Commerce Foundation however, consumers in Finland made digital retail purchases in the domestic and international market totaling 4.5 billion euros in 2019, a growth of 12 percent.
PRODUCT CATEGORIES – The most popular product categories are consumer electronics (22 percent), clothing (15 percent), DIY, garden & pets (12 percent), interior decoration & household goods (9 percent), and home appliances (8 percent).
Big online stores in Finland
Latest news about Finland
Read all our articles about ecommerce in Finland.
Last update: May 2021