The Japanese ecommerce company Rakuten Inc. opened in Austria its fifth European e-marketplace. After the British Play.com, the French PriceMinister.com, the Spanish PriceMinister.es and the German Rakuten.de, Rakuten.at is now their most recent launch in Europe. Rakuten offers local merchants the opportunity to sell their products via one of Rakutens e-marketplaces.
Cross-border ecommerce is a very hot topic, as more online retailers are expanding their businesses abroad. Want to be inspired? Or just stay up-to-date? Read our articles about ecommerce companies who went or are planning to go cross-border.
Germany’s largest online optician, Mister Spex secured a 16 million euro ($20.5mln) investment. Scottish Equity Partners led the financing round, while existing investors like XAnge and DN Capital also participated. With the new capital Mister Spex will try to increase its partnerships with independent opticians and expand their business to other European countries.
Last year one in nine European customers ordered goods or services over the internet from sellers from other EU countries in the last twelve months. That’s more than in 2011, when one in ten customers ordered from their ‘neighbours’. A positive development as the European Union tries to vanish the (online) borders between countries.
Hunkemöller, the largest high-street lingerie brand in the Benelux, is expanding its webshop for European customers. It already has local webshops in the Netherlands, Belgium and Germany, but now there is an international site for customers abroad. Site visitors can select five different languages and orders can be shipped to a total of 17 countries.
The British online fashion retailer ASOS is planning to launch a Chinese website in October of this year. Over the next three years it wil spend between £12m ($18.6m) and £18m ($21.4m) in an attempt to break into the booming ecommerce sector in China.
The European Union desperately wants to create a single market, but chances are this won’t happen soon. It doesn’t matter if it’s their neighboring country or the United States, many European consumers are still hesitant to shop online from retailers outside their own countries. This year cross-border sales will only account for 10.6% of Europe’s web sales.