Online merchants in Europe still face barriers when they are selling abroad. Legal fragmentation, taxation systems, logistics and distribution are among the most difficult barriers to overcome for online merchants who are trying to expand their business cross-border in Europe.
Cross-border ecommerce is a very hot topic, as more online retailers are expanding their businesses abroad. Want to be inspired? Or just stay up-to-date? Read our articles about ecommerce companies who went or are planning to go cross-border.
Clerk.io, a Danish SaaS startup that helps online shops increase sales and retention, is expanding rapidly throughout Europe. The software company has already established itself in Europe, primarily in the UK, the Netherlands and Italy, but wants to expand to Germany and France as well.
Global-e, an Israeli ecommerce startup that enables retailers to go cross-border, has secured a 20 million dollar (€17.5 million) investment led by Red Dot Capital Partners. The cross-border company wants to use this capital to support and accelerate its growth and expansion in Europe.
Amazon has announced the launch of its Pan-European Fulfilment by Amazon (FBA) program. The American retail company gives European sellers on its Amazon Marketplace the opportunity to have them deliver the goods to customers in other European Union countries. This way, the American retail giant hopes to dominate online deliveries across the continent.
Caliroots, a Swedish online retailer of streetwear and sneakers, has launched a tailored ecommerce website for the Dutch market. According to Caliroots, the Netherlands has been on the company’s list of top 10 markets for a while and now they are launching Caliroots.nl, in Dutch and with the popular local payment method iDeal.
Paydirekt, the online payment service of the German banks, wants to expand its service in Europe. The planned expansion isn’t something that will happen very soon, but in the medium term the payment solution, which started as a PayPal rival, should be available for customers outside of Germany.
The US Customers and Border Protection have announced it increases the limit on duty-free purchases from the European Union from 200 to 800 dollars. In practice this means American online shoppers can buy more expensive stuff from European merchants without paying duties and taxes. So ecommerce companies in Europe could be expecting more US customers this year.
Just 56 percent of small and medium-sized online businesses in the United Kingdom sell to customers abroad. That’s significantly less than in other major online retail markets. But at the same time there is a high customer demand for British goods. Free shipping could be the answer, PayPal suggests.
Geo-blocking, which prevents consumers to purchase consumer goods and accessing digital content online from a certain country, is widespread in the European Union. A survey has shown that 38 percent of retailers selling goods and 68 percent of retailers selling digital content said they geo-block consumers located in other EU member states.
Bloomon, a Dutch company that sells fresh flowers online on a subscription basis, has expended its territory to Denmark. Now people of this Nordic country can choose between a small, medium or large bouquet of flowers and get it delivered to their homes weekly, every fortnight or monthly until they no longer want to use the service.