Maternia, the biggest contact lens retailer in the Czech Republic, has expanded its online reach in Europe. The company opened its online store in Belgium, which is now the 15th country in Europe where Maternia is active.
Cross-border ecommerce is a very hot topic, as more online retailers are expanding their businesses abroad. Want to be inspired? Or just stay up-to-date? Read our articles about ecommerce companies who went or are planning to go cross-border.
French sporting goods retailer Decathlon have launched a dedicated ecommerce website in Switzerland. Just a few days before Christmas, consumers in Switzerland can now order cheap sports clothing and accessories online.
Consumers in Europe are still not able to shop online in the European Union without being discriminated against because of their nationality. Online stores across the continent keep refusing customers from other countries, charging higher prices to foreign customers or creating virtual boundaries in some other way.
French is the most popular language into which English-language ecommerce website are translated. This is followed by German and, quite surprising, Dutch. The language that’s spoken in the Netherlands and the Flemish part of Belgium is more popular than Italian or Spanish.
Gourmondo, a German online distributor of unusual foods, is expanding in Europe. After launching in Germany and the Netherlands, the ecommerce website is now also available in the United Kingdom, Ireland and Austria. Consumers from these countries can now also buy wines and specialty foods online.
Sometimes it looks like cross-border ecommerce is an easy task. Just look at the success of global market places such as Amazon and eBay or the international expansion of European players like Asos or Zalando. However, it requires a lot of research, adaptation, flexibility and understanding of the new market to be successful.
Payment service company Alternative Payments has launched a payment widget which should help retailers and consumers tackling cross-border barrier issues. The solution automatically locates the consumers and then displays the appropriate language, currency and payment options that apply to that particular customer.