In April, performance-marketing agency Artics Internet Solutions gave a presentation during the forum RIF+KIB 2016. It was about marketing in the cross-border segment. CEO Alexander Simanovsky talked about the specific nature of the Russian market, as well as the things that are most important to consider when launching a product on the Russian market.
Cross-border ecommerce is a very hot topic, as more online retailers are expanding their businesses abroad. Want to be inspired? Or just stay up-to-date? Read our articles about ecommerce companies who went or are planning to go cross-border.
Online merchants in Europe still face barriers when they are selling abroad. Legal fragmentation, taxation systems, logistics and distribution are among the most difficult barriers to overcome for online merchants who are trying to expand their business cross-border in Europe.
Clerk.io, a Danish SaaS startup that helps online shops increase sales and retention, is expanding rapidly throughout Europe. The software company has already established itself in Europe, primarily in the UK, the Netherlands and Italy, but wants to expand to Germany and France as well.
Global-e, an Israeli ecommerce startup that enables retailers to go cross-border, has secured a 20 million dollar (€17.5 million) investment led by Red Dot Capital Partners. The cross-border company wants to use this capital to support and accelerate its growth and expansion in Europe.
Amazon has announced the launch of its Pan-European Fulfilment by Amazon (FBA) program. The American retail company gives European sellers on its Amazon Marketplace the opportunity to have them deliver the goods to customers in other European Union countries. This way, the American retail giant hopes to dominate online deliveries across the continent.
Caliroots, a Swedish online retailer of streetwear and sneakers, has launched a tailored ecommerce website for the Dutch market. According to Caliroots, the Netherlands has been on the company’s list of top 10 markets for a while and now they are launching Caliroots.nl, in Dutch and with the popular local payment method iDeal.
Paydirekt, the online payment service of the German banks, wants to expand its service in Europe. The planned expansion isn’t something that will happen very soon, but in the medium term the payment solution, which started as a PayPal rival, should be available for customers outside of Germany.
The US Customers and Border Protection have announced it increases the limit on duty-free purchases from the European Union from 200 to 800 dollars. In practice this means American online shoppers can buy more expensive stuff from European merchants without paying duties and taxes. So ecommerce companies in Europe could be expecting more US customers this year.
Just 56 percent of small and medium-sized online businesses in the United Kingdom sell to customers abroad. That’s significantly less than in other major online retail markets. But at the same time there is a high customer demand for British goods. Free shipping could be the answer, PayPal suggests.
Geo-blocking, which prevents consumers to purchase consumer goods and accessing digital content online from a certain country, is widespread in the European Union. A survey has shown that 38 percent of retailers selling goods and 68 percent of retailers selling digital content said they geo-block consumers located in other EU member states.
Bloomon, a Dutch company that sells fresh flowers online on a subscription basis, has expended its territory to Denmark. Now people of this Nordic country can choose between a small, medium or large bouquet of flowers and get it delivered to their homes weekly, every fortnight or monthly until they no longer want to use the service.
Slightly more than half of active traders on Amazon’s German marketplace actually come from Germany. In absolute figures, it concerns about 27,000 German retailers. For comparison: on eBay Germany, there are about 122,000 German suppliers active. One in five retailers who sell via Amazon come from the United Kingdom and more than 9 percent comes from Asia.
The British online retailer AO World has opened its online store in the Netherlands. After launching in Germany last year, AO now wants to sell household appliances like washing machines and refrigerators to Dutch consumers. It will try to beat the local competition with a best price guarantee, free delivery and trade-in of old products.
After successfully launching its new ecommerce sites in Germany and Switzerland, Douglas is now ready to roll out new online stores across Europe this year. Target markets include Norway, Czech Republic, Poland, Spain, Portugal and Italy.
Consignor, a delivery management software company founded in the Nordics, has entered the British market. In the UK, it wants to help companies to streamline their shipping process. The expansion is the result of an increasing demand from customers and partners to support that market in the platform.