Cross-border

Wildberries, the biggest ecommerce company in Russia, has launched its online store in Germany. It's the start of a major expansion to Europe. Wildberries is now looking to open ecommerce websites in France, Italy, and Spain.

Envolve Tech, a retail tech company from Wales, has entered the US market. The Newport-based company has launched an office in New York. The expansion follows after raising over 800,000 euros last year.

OnBuy, a major online marketplace from the United Kingdom, has started an aggressive global expansion plan. The company wants to launch into more than 140 countries by the end of 2023. The plans follow after securing 5.5 million euros in a Series A funding round last June.

The Platform Group, which has been selling fashion and shoes online in Germany for years through its brands Schuhe24 and Outfits24, is expanding to France. It launched shopping portal EnVogue, which is aimed at online fashion shoppers from France.

For certain fast-moving consumer goods categories, half of retailers and wholesalers in the European Union experience supply constraints that are based on their location. These restrictions could limit traders to source goods in, and to resell goods to, other EU countries.

Secondhand fashion marketplace Vinted has launched in Italy. This is the 13^th market where the online platform from Lithuania has opened its digital doors.

Dutch department store De Bijenkorf has launched its online shop in France. In February this year, word came out that the omnichannel retailer was looking to expand its business across Europe by opening a French ecommerce website.

Dutch ecommerce association Thuiswinkel.org has launched Shopping Secure, a trustmark for cross-border ecommerce companies. The international trustmark can be used by both B2C and B2B companies.

The European Commission has launched the online portal Access2Markets. This tool offers information, tips and guidelines for companies engaged in international trade.

Allegro, the major online marketplace from Poland, is ready to expand internationally. This is what CEO Francois Nuyts says, in a time of rumors about Amazon entering Poland.

Trendyol, one of the largest ecommerce companies in Turkey, has plans to expand in Europe, including the United Kingdom, Italy, and Spain. The expansion plans will happen with a new website.

Dutch shipping software provider Sendcloud will be available in the United Kingdom starting today. The British expansion is a logical next step in the company's mission to offer its service across Europe. Previously, Sendcloud also expanded to Germany and France as well as other markets.

Online-only supermarket Picnic is planning to expand to the United Kingdom and France. As a result of the upcoming expansion, Picnic has exchanged its collaboration with purchasing organization Superunie for a deal with German supermarket chain Edeka.

Cross-border ecommerce in Europe was worth 143 billion euros in 2019. And 59 percent of this market, 84 billion euros, is generated by online marketplaces. Amazon accounts for 22 percent of the market, while marketplaces with European capital represent 11 percent.

Online fashion retailer ModCloth has announced its return to Europe. The decision follows after not shipping to the European market for one and a half year. But after the acquisition of ModCloth by Go Global Retail last year, the company is available to consumers in Europe again.