The total online cross-border market (excluding travel) in Europe represented a turnover of 108.75 billion euros in 2019. This is an increase of 14.4 percent compared to the situation one year before. The cross-border share represents 23.55 percent of total online sales in Europe, which is similar to the situation last year.
Cross-border - archive
Cross-border ecommerce is a very hot topic, as more online retailers are expanding their businesses abroad. Want to be inspired? Or just stay up-to-date? Read our articles about ecommerce companies who went or are planning to go cross-border.Read more about Cross-border
Neleman, the online store of Dutch winemaker and merchant Derrick Neleman, is expanding further across Europe. The omnichannel company will soon open online shops in Belgium, Germany and Spain.
Casper, a mattress retailer from the US, is shutting down its operations in Europe. As a result, 78 people are laid off, which corresponds to a fifth of its corporate workforce worldwide.
CCC Group, a major footwear retail company from Poland, has launched its online shop CCC.eu in Hungary and Austria. In Hungary, the group already operates two ecommerce platforms, while in Austria, this will be the group’s first ecommerce platform.
Girav, a Dutch startup specialized in extra long T-shirts for men, is going abroad. The ecommerce company has opened an online store in Germany.
Consumers in Austria like to shop online, but apparently they don’t like to do this at local online stores. Only 8 percent of all online sales generated in Austria go to a purely Austrian ecommerce company.
Charlie Temple, an optical online retailer from the Netherlands, has expanded to Belgium and Austria. For the fast-growing ecommerce scale-up in prescription glasses these are the second and third new market, after it also expanded to Germany last year.
Fashion brand Chiquelle is moving its warehouse operations. Currently these are located in Arlandastad, outside Stockholm, but after the Christmas holidays, the Swedish company will move its warehouse to the Netherlands.
Gadero, an online shop for wood and wooden furniture, has expanded its ecommerce activities to the French-speaking market in Western Europe. The Dutch retailer will now deliver wood to Wallonia, Luxembourg and some northern parts of France.
Zalando has launched Zalando Lounge in the Czech Republic. The online shopping club for fashion and lifestyle products has arrived just in time for the holidays, starting with Black Friday this week. The Czech Republic is the 14th market in Europe where Zalando Lounge is active.
Glami, a search engine for fashion, has expanded its presence abroad. The Czech ecommerce company is now also offering its services in Spain. In this Southern European country, Glami partners with local fashion companies, such as Desigual, Merkal and Vero Moda.
Omoda, a Dutch omnichannel shoe retailer, is expanding in Europe. After it opened online stores in countries nearby, the company is now ready to expand to Scandinavia. This year, an online store in Denmark will open and next year, Sweden, Norway and Finland are next.
UK online electricals retailer AO announced today that it will close its Netherlands operation. The exit from the Netherlands enables the retailer to focus more on its German business, soon the only operation outside of the United Kingdom.
Dustin, a Swedish reseller of IT products and services, has launched its online store in the Netherlands. The company was already active in the Nordics, but after acquiring Dutch Vince Groep last year, the IT company is now also active in the Netherlands.
Gerry Weber has expanded its online presence in Europe. The new online shops are part of a financial restructuring the company implemented after it made a restart.