Statistics

Within Germany, the online sales of automotive parts and accessories were worth 3 billion euros in 2020. This was 13 percent of the overall market value which was worth 22.7 billion euros. Let's have a look at this branch in other countries within Europe.

Consumers all over the world prefer to buy furniture and appliances offline, as is seen in the fact that only 14 percent of total revenues were generated via online sales in 2020. The German furniture market is very offline focused, yet Otto.de is the biggest online store with net sales of 1.5 billion euros.

Now that summer is over, most online businesses are preparing for the holiday season. Up to 73 percent of online retailers have started preparing already. However, most online business feel that they aren't prepared for the season yet.

In 2020, ecommerce within Europe has kept on growing. The total worth of European ecommerce grew to 757 billion euros. This is a 10 percent growth from 690 billion euros in 2019.

The number of ecommerce companies in Ukraine has increased by 14 percent since the beginning of 2019. In the same period, the average income of domestic online sellers has grown 1.5 times.

Parcel delivery service Instabox has quadrupled its revenues in Sweden last year. Sales went from 6 million euros to 24 million euros. At the same time, the number of users grew more than 150 percent. Currently, over 2 million people in Sweden use the company's parcel locker solution.

Ecommerce in Europe is set to cross a major milestone in 2021, as the number of ecommerce users will probably pass 500 million. The penetration rate is also projected to reach almost 60 percent.

Ecommerce in Switzerland has achieved a significant growth last year. The value of goods ordered online and through distance selling increased by 25.8 percent to 13.3 billion Swiss francs, which corresponds to 12.18 billion euros.

What are the best sellers in the clothing category on the four most popular Amazon marketplaces in Europe? How is the ratio between known and unknown brands? And on which other European marketplaces do brands sell their clothing in addition to Amazon?

Last year, a lot happened in the world of logistics and ecommerce fulfillment. The coronavirus pandemic has boosted ecommerce in many ways, but also led to many companies having to make significant changes in the short term. What's the state of ecommerce fulfillment per country in 2021?

Ecommerce in Europe has grown exponentially during the Covid-19 pandemic last year. The digitization of both consumers and retailers has accelerated by two to three years, in some countries even by five years.

The growing ecommerce has led to a rise in most types of fraud, online fashion retailers claim. One in three have experienced more online payment fraud, while 44 percent have experiences a rise in account takeover and promotion abuse.

For the first time, ecommerce in Germany, Austria and Switzerland (also known as the DACH region) reached a consolidated volume of more than 100 billion euros. The German-speaking ecommerce markets are now generating more sales than any other language area in Europe.

The online cross-border market in Europe was worth 146 billion euros in 2020. This is an increase of 35 percent compared to the situation one year before. The cross-border share represents 25.5 percent of total online sales in Europe.

29 percent of German ecommerce sales are generated by small businesses with fewer than 10 employees. Compared to the situation in the entire German economy, small ecommerce enterprises are much more important for the total turnover in their sector.