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Ecommerce in Belgium

Information about ecommerce in BelgiumBelgium is a Western European country that became independent from the Netherlands in 1830. It’s an interesting country, because it’s home to two main linguistic groups: the Dutch-speakers, who account for almost 60% of all inhabitants, and the French-speakers who mostly live in Wallonia. The northern part of Belgium is called Flanders and it’s on some ground connected with or focused on The Netherlands, whereas Wallonia is interacting more towards France. As of July 2013 it’s estimated 10.4 million people live in Belgium, of which 40.6% is between 25 and 54 years old.

COUNTRY
BELGIUM
Population 11.1 million people
– % internet users 82%
Online sales €9.6 billion (2016) (expected)
Online stores worth mentioning: Vanden Borre, Azur.be, Brantano

Content:

Ecommerce events in Belgium

Every year there are several ecommerce events being organized in Belgium. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Belgium.

Ecommerce customers in Belgium

Belgian customers primarily use cards and online bank payment methods to pay online. About 85% of online payments in Belgium get realized using online payment method Ogone. This payment provider gives customers to choose from different payment methods, including credit card payments and direct banking. PayPal is also being used. A study conducted in the second quarter of 2015 shows that the credit card was the most popular payment method during that period, used by 35 percent of online purchases. Bancontact/Mister Cash (30%) and PayPal (12%) ranked second and third.

Clothing and shoes are amongst the most popular products purchased online. About six in ten Belgians have bought online at least once, one in four Belgians order products online on a monthly basis. Almost half of Belgian consumers prefer ordering from a shop in the region or one they already know.

The ecommerce market in Belgium

It’s relatively hard for an online merchant operating in Belgium to conquer the hearts of all its inhabitants, as the country is deeply divided into two parts: Dutch-speaking Flanders and French-speaking Wallonia. In Western Europe, Belgium was relatively late with embracing ecommerce. As a result, a lot of tech savvy consumers went (and still are) shopping online abroad, especially at Dutch online shops. This also led to several big online merchants from the Netherlands opening .be-webshops that are focused on attracting Belgian consumers. This way, Belgian ecommerce is still facing the results of diving a little bit too late in the ecommerce pool.

The ecommerce industry in Belgium was worth 8.2 billion euros in 2015 and expectations are it will be worth 9.6 billion euros in 2016. The most popular ecommerce platforms in Belgium are Magento (28%), WordPress/Woocommerce (16%), Lightspeed (9%), Drupal (8%) and PrestaShop (7%), data from 2017 shows.

Big online stores in Belgium

There are some big online players from abroad, like Zalando (Germany) or Bol.com and Coolblue (both from the Netherlands). As a matter of fact, in 2017, the whole top five of biggest online stores in Belgium consisted of foreign players. But there are also a few big Belgian online retailers, like Vente-Exclusive, Vanden Borre, ZEB, Schoenen Torfs and Bel&Bo.

Latest news about Belgium

Belgians spent €2.73 billion online in first quarter

During the first three months of this year, 7.4 million Belgians made 23 million purchases online. While doing this, they spent 2.73 billion euros, which is an increase of 12 percent compared to the same period last year.

Belgian retailers launch shopping event Belgian Friday

Five online retailers from Belgium have created a new shopping event, called Belgian Friday. According to the organizers, this day is meant as a local answer to Black Friday. Belgian Friday will take place this Friday and the discounts last until the Monday after Pentecost, which is an official holiday Continue reading

Coolblue’s sales increase by 38% to 1.2 billion euros

Coolblue, a major omnichannel retailer from the Netherlands, saw its total revenues grow to 1.2 billion euros last year. That’s an increase of 38 percent compared to the year before. The company’s net profit increased slightly, from 8.9 million euros to 9.1 million euros.

DIY marketplace ManoMano sees revenue increase by 180%

ManoMano, a European online marketplace specialized in DIY & gardening, closed last year with a global turnover of 250 million euros, which is an increase of 180 percent compared to 2016, when the French company generated a turnover of 90 million euros. Its UK turnover doubled year-over-year.

Coolblue, Viata and Luxury for Men win Twinkle Awards

The online stores of Coolblue, Viata and Luxury for Men have been rewarded with the Twinkle Awards. Coolblue won an award for being the best omnichannel player in Belgium, while Viata went home with an award for best pure player. Luxury for Men was rewarded with an award for best Continue reading

Read all our articles about ecommerce in Belgium.

Last update: December 2017