Ecommerce in Belgium
Belgium is a Western European country that became independent from the Netherlands in 1830. It’s an interesting country, because it’s home to two main linguistic groups: the Dutch-speakers, who account for almost 60% of all inhabitants, and the French-speakers who mostly live in Wallonia. The northern part of Belgium is called Flanders and it’s on some ground connected with or focused on The Netherlands, whereas Wallonia is interacting more towards France. As of July 2013 it’s estimated 10.4 million people live in Belgium, of which 40.6% is between 25 and 54 years old.
|Population||11.1 million people|
|– % internet users||82%|
|Online sales||€9.6 billion (2016) (expected)|
|Online stores worth mentioning:||Vanden Borre, Azur.be, Brantano|
- Ecommerce events in Belgium
- Ecommerce customers in Belgium
- The ecommerce market in Belgium
- Big online stores in Belgium
- Latest ecommerce news from or about Belgium
Ecommerce events in Belgium
Every year there are several ecomerce events being organized in Belgium. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Belgium.
Ecommerce customers in Belgium
Belgian customers primarily use cards and online bank payment methods to pay online. About 85% of online payments in Belgium get realized using online payment method Ogone. This payment provider gives customers to choose from different payment methods, including credit card payments and direct banking. PayPal is also being used. A study conducted in the second quarter of 2015 shows that the credit card was the most popular payment method during that period, used by 35 percent of online purchases. Bancontact/Mister Cash (30%) and PayPal (12%) ranked second and third.
Clothing and shoes are amongst the most popular products purchased online. About six in ten Belgians have bought online at least once, one in four Belgians order products online on a monthly basis. Almost half of Belgian consumers prefer ordering from a shop in the region or one they already know.
The ecommerce market in Belgium
It’s relatively hard for an online merchant operating in Belgium to conquer the hearts of all its inhabitants, as the country is deeply divided into two parts: Dutch-speaking Flanders and French-speaking Wallonia. In Western Europe, Belgium was relatively late with embracing ecommerce. As a result, a lot of tech savvy consumers went (and still are) shopping online abroad, especially at Dutch online shops. This also led to several big online merchants from the Netherlands opening .be-webshops that are focused on attracting Belgian consumers. This way, Belgian ecommerce is still facing the results of diving a little bit too late in the ecommerce pool.
The ecommerce industry in Belgium was worth 8.2 billion euros in 2015 and expectations are it will be worth 9.6 billion euros in 2016.
Big online stores in Belgium
There are some big online players from abroad, like Zalando (Germany) or Bol.com and Coolblue (both from the Netherlands). There are also a few big Belgian online retailers, like ZEB, Schoenen Torfs and Bel&Bo.
Latest news about Belgium
Ecommerce in Belgium was worth 9.1 billion euros in 2016. Last year, consumers spent 10 percent more on products and services online than they did in 2015. The online share of total retail has increased from 14 to 16 percent.
Maternia, the biggest contact lens retailer in the Czech Republic, has expanded its online reach in Europe. The company opened its online store in Belgium, which is now the 15th country in Europe where Maternia is active.
Dutch omnichannel retailer Coolblue is almost ready to enter more European markets. The company is already active in Belgium, where it will open more physical stores, but is working on expanding to other countries. “The last hurdle is multilingualism.”
Last update: September 2016