Statistics

There are approximately 85,000 active online stores in Spain. One in four of these online shops is based on the ecommerce software from PrestaShop. Magento and OpenCart are also quite popular. This may be the first time someone has really tried to figure out how many online stores there active in Spain.

The ecommerce market in the Netherlands has grown with 8.5% to reach 10.6 billion euros. It’s for the first time ever Dutch online stores together sell more than ten billion euros. The number of online orders also grew, thanks to a rise of 11% there were almost 100 million orders last year.

2013 proved to be a very good year for the ecommerce industry in Belgium. The Western European country has caught up with its neighbor countries and the forecasts for 2014 are also very positive. Online sales in Belgium grew 25,66% to reach 1.91 billion euros last year.

Poland may be the fastest-growing ecommerce market in the European Union, it still has a very low conversion rate. And among those internet users who actually do drop items in their virtual shopping cart, a strong majority of 67 percent leave the store without ever completing the transaction.

The ecommerce industry in Serbia has shown some fantastic results as it grew 39% to 8.16 billion dinars, or 70.4 million euros last year. A downside to the story may be the fact the lion's share of all transactions went to non-Serbian online stores, as its inhabitants shop drastically more abroad than at local stores. Of the total number of 1.7 million transactions, 1.45 million took place on foreign websites.

The ecommerce industry in Finland grew nearly 9% last year. Finnish consumers bought online goods and services worth 10.5 billion euros. So far, in three years the Finnish ecommerce market has increased by almost a fifth.

With an average growth rate of 19% in 2012 the ecommerce industry in Central Europe was growing almost as hard as the European average, which is 19.9%. The region's ecommerce market was worth 75.9 billion euros in 2012, but it's expected to have grown to 93.3 billion euros last year, which comes down to an increase of 23% in 2013.

Westwing today announced it has grown net revenues to 110 million euros last year. The online furniture retailer is growing rapidly, as this is just its second full year of business. It previously generated net sales of 41 million in 2012 and 0.5 million euros in 2011. So last year it grew nearly three times.

The ecommerce market in Hungary has grown to 200 billion Hungarian forint or 640 million euros in 2013. The total retail industry in Hungary is worth 224 billion euros, which makes the ecommerce industry account for 3% of total retail sales. That is still below the average European online share of total retail, which was 8.8% in 2012.

The ecommerce industry in Sweden has increased significantly last year, and it now accounts for a respectable part of all Swedish retail sales. The growth of Swedish ecommerce in 2013 has been the largest since 2007. Last year this business increased with 17 percent to 37 billion Swedish kronor, eg. 4.17 billion euros.

The online retail and mail order business in Switzerland has grown with 9.7% in 2013. The market is now worth 6.25 billion Swiss francs or 5.14 billion euros. Best selling product categories in Switzerland are consumer electronics and clothing. The majority of Swiss consumers, almost nine in ten, prefer to pay by invoice. Nearly 10% of all orders are done with mobile devices.

Europe is not investing enough in the Web. Out of 35 countries, only 9 have at least half of their companies online. And in terms of ecommerce it’s not particularly better. The United Kingdom and the Czech Republic are performing best, although only 11% of their businesses present online have the internet opted as (extra) sales channel.

The German ecommerce industry grew 42% last year, so that it now is worth 39,1 billion euros. For the upcoming year a growth of about 25% is expected. Clothing is by far the most important product category in German ecommerce and women are a major source of revenue online.

One of the statistics you can use when you talk about a country’s ecommerce situation, is the number of online stores. But it is also something that’s hard to know for sure. We took it upon ourselves to recount the number of online stores in The Netherlands. And guess what? There seems to be much more than one might think!

The ecommerce industry in Poland will probably be worth more than 30 billion Polish zloty, ie 7.17 billion euros, this year. At the moment its total sales are at about 25 billion Polish zloty, or 5.9 billion euros. The local ecommerce market is growing rapidly and it’s unlike to slow down this year.