Statistics

About 240 million consumers in Germany, the United Kingdom, France, Spain, Poland, Belgium, the Netherlands, Italy, Norway, Denmark, Norway and Finland bought goods online to a value of almost 170 billion euros last year. More than half of ecommerce consumers have ordered online from abroad at some time during 2013.

British consumers spend almost five times more when they shop for groceries online than they do in-store. For now, the United Kingdom is the leader in the field, but by 2016 France will overtake the UK, thanks to the impressive growth of the click and collect offer in France.

Ecommerce sales in Europe grew by 16.3% to 363.1 billion euros last year. This year an online revenue of 425.5 billion euros is expected and when the end of 2016 is reached, the European online revenue could have increased to around 625 billion euros, Ecommerce Europe thinks.

Ecommerce sales in Europe are expected to grow with a compound annual growth rate of 12% from 2013 to 2018. This will result in an online retail market that's worth 233.9 billion euros by 2018. This predicted growth will be mostly because of more sales happening via mobile devices like smartphones and tablets.

The online sales of food products in Sweden continues to grow strong. Last year sales increased by 38 percent compared to the previous year. Now more than one in five Swedes has bought groceries online in the past year.

Since 2010, the ecommerce industry in Italy is experiencing a double-digit growth every year. This year it will probably grow by 17%, so the ecommerce industry in Italy will be worth 13.2 billion euros. Another thing that's growing very hard is mobile commerce. In two years it grew from 164 million to 1.2 billion euros.

The online market in Switzerland is growing steadily. Online sales have grown by 15.5% in 2012 and 12.1% last year, so it's now worth 8.36 billion euros. Switzerland has just under 8 million inhabitants, but more than 6 million use the internet and more than 5 million of them are online shoppers.

After improving the efficiency of its warehouses, Zalando saw its sale rose 35 percent to 501 million euros in the first three months of this year. This growth is slightly smaller than the 36 percent growth it recorded in the previous quarter. Rumors have it that Zalando is planning a stock market listing in the third quarter.

Seven in ten Nordic residents shopped online for a total value of 4.9 billion euros during the first quarter of this year. The most frequent shoppers can be found in Norway, as 75% of its inhabitants bought something online during the first three months of this year.

The ecommerce industry in Sweden continues to grow strongly. Online sales in the first quarter of 2014 increased by 16 percent and this growth was especially noticeable in sectors that previously had limited online sales. Predictions are the ecommerce turnover of Sweden will reach 4.70 billion euros this year.

The ecommerce industry in Europe has reached a turnover of 352 billion euros in 2013. Which makes this region a bigger ecommerce market than Northern America or Asia Pacific. The biggest ecommerce countries in Europe are the United Kingdom, France and Germany, as they account for 60% of all online sales.

The online retail industry in Russia was worth 9.41 billion euros in 2013, which corresponds to a 34% increase on 2012. According to recent research, this growth will continue, taking the annual ecommerce revenue in Russia to more than 20.34 billion euros by 2016.

The Swedish ecommerce industry grew 19% in the first quarter of this year, compared to the same period last year. Ecommerce continues to change the Swedish retail world and every year it takes an increasing share of the traditional retail.

Poland is one of Europe's fastest growing ecommerce markets and it's also a very strategic geographical location for those who would like to expand further into the Eastern European market. Software development company Dotcom River took a very good look at the ecommerce market in Poland and released a study, of which we'll show the most important results.

The number of so called Click & Drives, where consumers can pick up their goods at a drive-through so they don’t have to get out of the car, went up to 2031 in France. The Click & Drives now outnumber the hypermarkets in France, of which there are 2022 of them.