lightspeed ecommerce

Dutch ecommerce fair sets new visitor record

All over Europe there are many different ecommerce events. But every year the ‘Webwinkel Vakdagen’ is one of the first to be held and it’s also one of the largest ecommerce events on this continent. With 10,526 visitors during the most recent edition, the event achieved a new visitor record. Is this a sign that ecommerce is still growing in the Netherlands?

The ‘Webwinkel Vakdagen’-event was being held for the 8th time. That makes it one of the oldest ecommerce fairs in Europe and with a free entry, a location in the center of the country and a date early in the year, it is always a good moment for new launches, missions and releases. About every Dutch ecommerce related company at least attends the event and many of them hire a booth or present themselves with a presentation.

To get the attention of a bigger audience the fair has some keynotes. This year they were given by Charlie Shrem of the Bitcoin Foundation – who was arrested the week after the fair so this was currently one of this last presentations – Marcel Molenaar, Head of Marketing Solutions of the social media website LinkedIn, and Pieter Zwart who is CEO at Coolblue, the online store that was selected as ‘Best online store of the year 2013’ by the biggest local trustmark Around these keynotes there were about a hundred presentations in two days, held in the eight small theaters that the fair set up for this.

Next to visiting presentations visitors this year could also find more than two hundred booths of companies working in the Dutch ecommerce industry. For example Klarna, that announced their new big client who will start with the payment solution in the Netherlands in March this year. Another interesting booth to visit was that of SEOshop who was platinum sponsor at the fair and set up a small room where people could have a chat with them, but also with a couple of partners like Trusted Shops or payment method Sofort Banking. And its competitor ShopFactory even let its Australian founder come over to attend the fair.

The different booths altogether had to share the attention of more than ten thousand visitors this year, which is a new record for the fair. Visitors gave the Webwinkel Vakdagen an average grade of 7.7 (quite better than the 7.2 of 2013). Any complaints that were given were mostly about the expensive parking or catering, and the bad wireless internet-connection on the floor. Definitely something that other events should cover, considering the amount of people that were asking for it at this fair. Overall, the organization said they were very satisfied with how this fair took place this year and that they already started with their arrangements for 2015. By then the fair will be held at the 21th and 22th of January. Considering the growth from this year, the organization expects to even break the eleven thousand visitors mark during that edition.