Ecommerce in Portugal
It’s estimated that more than 10.8 million people live in Portugal, of which 42.4% is between 25 and 54 years old. According to data from 2014 about 7 million Portuguese inhabitants (68%) have access to the internet.
B2B sellers shift to online self-service for more customer convenience and higher revenue. Research from Forrester shows how firms should react to this new paradigm. In this webinar, Joe Cicman, Sr. Analyst at Forrester, talks about B2B strategies. Join us on June 24th at 4 p.m.
|Population||10.8 million people|
|– % internet users||68%|
|Online sales||€5.6 billion (2019)|
|Online stores worth mentioning:||Worten, Wook, Continente|
- Ecommerce customers in Portugal
- The ecommerce market in Portugal
- Big online stores in Portugal
- Latest ecommerce news from or about Portugal
Ecommerce customers in Portugal
Portugal is a country with a lot of e-cheque payments. Payshop is a Portuguese payment solution that allows consumers to pay online by visiting a Payshop agent (such as petrol stations or supermarket) equipped with an invoice of a reference. MBNet from MultiBanco is another often used payment solution. It allows making online transactions with a credit card without having to give away any credit card information to the online merchant. A study from 2017 shows that Portuguese shoppers like to pay with credit card and the aforementioned MB NET service.
Data from Ecommerce Foundation shows there were about 3.1 million online shoppers in Portugal in 2016. A more recent study, conducted in 2020 by RetailX, shows that when it comes to the share of online shoppers, Portugal is one of the lowest-performing countries, as only 51 percent of the country’s shoppers also shop online. The same study shows that 86 percent of online shoppers in Portugal buy from national sellers, while 53 percent buys from sellers from abroad (other EU countries or non-EU countries).
The ecommerce market in Portugal
Data from Ecommerce Europe shows ecommerce in Portugal increased by 13.3 percent in 2014 and was worth 2.9 billion euros that year. And in 2016, research showed that ecommerce in Portugal was worth 4.2 billion euros in 2016. The business-to-consumer turnover in Portugal was predicted to be worth about 6 billion euros in 2019, the Europe 2020 report by RetailX shows. During that year, the ecommerce turnover increased by 10 percent, which is one of Europe’s lowest growth rates.
Big online stores in Portugal
When ranked by unique visitors per month, Zalando is the biggest B2C ecommerce site in Portugal, followed by Amazon, Euronics, IBS and BonPrix. Other popular ecommerce sites in Portugal are Yoox and Portuguese online stores Salsa and Parfois.
Latest news about Portugal
Aldi Nord is expanding its ecommerce division. The German discounter is currently testing a delivery service in Spain and Portugal. Aldi is still not fully present in the ecommerce division, as neither Aldi Nord nor Aldi Süd deliver groceries. But that’s about to change.
Bizay, a marketplace for customized products, has raised 32 million euros in a Series C round. The round was led by the European Investment Bank and Indico, with support from Iberis Capital and existing investors.
Swappie, which sells refurbished iPhones online, is expanding across Europe. Today, the Finnish startup launched its online store in Germany, the Netherlands, Ireland, and Portugal.
Sizebay, a scale-up that provides AI solutions for fashion ecommerce websites, has developed an algorithm that recommends the best size and fit for clothes and shoes. The tool is aimed to cut returns by half, while boosting sales with 5 percent.
Worten, a popular electronics retailer from Portugal, has completely renewed its ecommerce website in Spain. Worten.es now includes an online marketplace which allows customers to access over 700,000 new products in over 30 categories.
Read all our articles about ecommerce in Portugal.
Last update: September 2020.