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Ecommerce in Spain exceeded €4.1 billion in Q3 2014

Ecommerce in Spain has exceeded 4.1 billion euros during the third quarter of 2014, which is an increase of 24.7% compared to the same period one year earlier. Sectors with the biggest online revenues are tourism, which accounts for 34.2% of the total turnover, direct marketing (5.2%) and clothing (4.2%).

This is apparent from a study conducted by La Comisión Nacional de los Mercados y la Competencia (CNMC). The national authority for markets and competition researched the ecommerce situation in Spain and measured there were almost 58 million transactions that took place in the third quarter of last year. This is an increase of 24.3% compared to the same period in 2013. Of all transactions, 44.5% of the purchases were recorded at Spanish online stores, while 55.5% took place at foreign ecommerce sites.

Music, books & newspaper was the most popular category in terms of the amount of transactions; 8.6% of all purchases during these three months was a purchase of this kind. The purchase of apps and content dropped from second to fourth place.

Ecommerce transactions
The quarterly development in the number of ecommerce transactions and its annual change:
Ecommerce in Spain Q3 2014

Cross-border ecommerce
CNMC also divided the ecommerce turnover by region. It became clear that 60% of the online revenue took place at Spanish ecommerce stores (of which 17.5% came from foreign consumers). The remaining 40% was dedicated to purchases at online retailers abroad.

Online transactions that originated in Spain and directed to ecommerce stores abroad were worth 1.639 billion euros. That’s 22% more than the amount was in the third quarter of 2013. Almost 90% of purchases that took place at outlandish online stores was situated in the European Union, followed by 4.3% of purchases that happened at American online retailers.

Ecommerce turnover from Spain to abroad:
Ecommerce Spain Q3 2014