Ecommerce in Italy

Information about ecommerce in ItalyItaly is the third largest economy in Europe and a founding member of the European Union, the OECD, the G7 and the G8. The country is also the largest market for luxury goods in Europe, which may not come as a surprise taking into account brands such as Armani, Versace, Prada and Gucci are from Italy. The country is developing quite fast, after it has known some problems concerning economic growth, corruption and high unemployment amongst youngsters and women. There are also a lot of economic disparities between southern Italy and the north, with the latter being more wealthy.

COUNTRY
ITALY
Population 61.7 million people
– % internet users 60%
Online sales €19.6 billion (2016)
Online stores worth mentioning: Yoox, IBS, Saldiprivati

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Ecommerce events in Italy

Every year there are several ecomerce events being organized in Italy. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Italy.

Ecommerce customers in Italy

According to IcePay you can’t get ignore the Italian credit card CartaSi if you want to sell your products or services on the Italian market. Together with MasterCard and VISA, CartaSi is the most frequently used credit card in Italy for online purchases. It has an market share of 40% and more than 7 million Italians own such a card. Other popular online payment methods in Italy are PayPal (12%) and cash on delivery (11%). A study from Planet Retail in 2014 however shows that 56% of those surveyed used PayPal to shop online, while 42% used card payments. And yet another study, done by Osservatori Digital Innovation, shows that two thirds of ecommerce purchases was paid with credit card, while PayPal had a share of 31 percent.

According to research from PayVision, Italy has an internet penetration of 60%. The country has 61 million inhabitants of which 13 million are online shoppers. But recent data shows there are now 19 million online shoppers in Italy. Apart from services such as vacations and travel tickets, clothing and consumer electronics are quite popular in Italy, followed by media and groceries.

The ecommerce market in Italy

Italy is one of the fastest growing ecommerce markets in Western Europe. The ecommerce industry in Italy amounted 9.6 billion euros in 2012 and in 2016, ecommerce in Italy was worth 19.6 billion euros. This would be an increase of 19 percent compared to 2015. More information about the ecommerce market in Italy can be found on EcommerceWiki.

Big online stores in Italy

When ranked by unique visitors per months, Zalando is the biggest B2C ecommerce site in Italy, followed by Amazon, Euronics, IBS and BonPrix. Another very popular ecommerce site is Yoox.

Latest news about Italy

Ecommerce in Italy was worth €19.6 billion in 2016

The ecommerce industry in Italy was worth 19.6 billion euros in 2016. Last year, the industry registered an increase of 18 percent compared to the situation in 2015. Most of the online retail turnover in Italy was generated by services sold online.

Italian ecommerce company Banzai changes name to ePrice

Banzai, an Italian ecommerce company group, has announced plans to change its company name to ePrice, the same name as its online tech & appliances retail brand. It also announced it will invest 40 million euros in technology over the next five years in order to accelerate its development.

Italians least likely to worry about data when buying online

People in Italy are least likely to worry about what would happen to their personal data when buying something online. In Germany however, consumers are the most likely to know their online shopping data is sold to third-parties. These are some of the results from KPMG’s “Creepy or cool” study.

French Showroomprivé acquires Saldi Privati

Showroomprivé, an French private fashion sales provider, has acquired Saldi Privati, a subsidiary of the Italian Banzai group. With the acquisition, Showroomprivé becomes the second actor in online private sales in Italy.

Online fashion industry in Italy is worth €1.8 billion

Italian consumers buy increasingly more clothing and accessories online. This product category has increased by 25 percent to 1.8 billion euros. During the last five years, this product category showed an average annual growth rate of 30 percent, which is double that of the Italian ecommerce as a whole.

Read all our articles about ecommerce in Italy.

Last update: February 2017