Ecommerce in Poland
Poland is the ninth largest country in Europe and with a population of over 38 million people, it’s the sixth most populous EU country. In the 18th century Poland was partitioned among Russia, Prussia and Austria and it regained independence at the end of World War I. In the second World War, Poland became a client state of the Soviet Union. In 1989 it regained independence and established itself as a democracy. Nowadays the Central European country is tending more and more towards Western Europe.
|Population||38.3 million people|
|– % internet users||67%|
|Online sales||€6.5 billion (2014)|
|Online stores worth mentioning:||RTV Euro AGD, Dbam o Zdrowie, Rossman|
- Ecommerce customers in Poland
- The ecommerce market in Poland
- Big online stores in Poland
- Latest ecommerce news from or about Poland
Ecommerce customers in Poland
As of July 2013 there are 38.3 million people living in Poland, of which 24.9 million were internet users in 2013. It’s now estimated about 65% of the total Polish population has access to the internet. About 30% of Poles shop online. Based on research from Gemius, the most purchased products in the Polish ecommerce sector were clothing and accessories, books, CDs, films and multimedia. According to data from yStats.com the most widely offered product categories were home/garden, followed by sports/hobbies and clothing/shoes.
Polish people like to pay their online ordered goods or services via bank transfers. Another popular payment method is payment on invoice. A typical Polish online payment method is PayU, which in Poland is used more often than PayPal. And based on market data from PayU, bank transfers accounted for 88% of payment methods in 2015. Debit cards (7%) and credit cards (5%) are following behind.
The ecommerce market in Poland
Ecommerce in Poland accounted for approximately 4% of all retail sales in the country. According to info from Warsaw Business Journal, online sales in Poland grew between 25 and 30 percent year-on-year in 2012. Total ecommerce sales in Poland that year reached 5.76 billion euros. Based on the latest numbers, Polish ecommerce is now worth 5.9 billion euros and it’s estimated it will grow to 7.17 billion euros in 2014.
Big online stores in Poland
According to a report from Dotcom River there are over 12 thousand online stores in Poland. A very popular shopping site in Poland is that of mass merchant Allegro.pl. In 2011, it was the leading website in Polish ecommerce, with 40 million users in its homeland and a 50% annual revenue increase in April 2012 compared to the previous year. Other popular online stores in Poland are Groupon.pl, Neo24.pl, Opineo.pl, Komputronik, Empik Digital & Publishing and Merlin.pl.
Latest news about Poland
Fashion retailer Peek & Cloppenburg is further expanding its omnichannel strategy in Eastern Europe. The retailer launched an online store in Poland, where it already has eleven stationary stores. In the online Peek & Cloppenburg store, customers can order 20,000 products from 300 different brands.
Over half of Polish internet users can be identified as e-consumers. Online shoppers in Poland are primarily people aged 50 years of younger, with a secondary or university degree and living in larger cities. Also, there are more women than men who shop online in Poland.
DreamCommerce has launched its white-label ecommerce solution in Germany and Austria. In Europe, the company is already active in the Netherlands, Turkey and Poland. With DreamCommerce’s solution, companies can enhance their offer with an ecommerce platform, adjusted to their brand, region or integrated with applications or services they already provide.
Google just launched its own payment system, Android Pay, in Poland, making this only the second country in Europe where consumers can use Android Pay to make mobile contactless payments. But why Poland and not, for example, Germany or France? Piotr Jan Pietrzak explains why.
Last update: September 2016. Thanks to: Gemius