Ecommerce in The Netherlands
The Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.
|Population||17 million people|
|– % internet users||96%|
|Online sales||€24.95 billion (2018) (predicted)|
|Online stores worth mentioning:||Bol.com, Wehkamp, Coolblue|
- Ecommerce events in the Netherlands
- Ecommerce customers in the Netherlands
- The ecommerce market in the Netherlands
- Big online stores in the Netherlands
- Latest ecommerce news from or about the Netherlands
Ecommerce events in the Netherlands
Every year there are several ecommerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.
Ecommerce customers in the Netherlands
Based on data from 2018, The Netherlands has 16.4 million internet users, which represents 97% of the total population. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.
The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).
There are over 13,9 million online shoppers in the Netherlands. That’s 84 percent of all internet users in this country. Over half of internet users who bought a product online in the fourth quarter of 2017, made this purchase through a laptop/PC. Other popular devices are desktop (33 percent), smartphone (28 percent) and tablet (24 percent).
The ecommerce market in the Netherlands
The Dutch ecommerce industry was worth 16.1 billion euros in 2015. in 2014. According to the Ecommerce Foundation, the industry was expected to increase by 12.1 percent to reach 18 billion euros in 2016. Based on the Central Agency for Statistics, online sales in the Netherlands account for about 11% of total retail sales.
Big online stores in the Netherlands
The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2018), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for over 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players didn’t or still don’t offer.
Latest news about The Netherlands
Dutch supermarket chain Albert Heijn is currently experimenting with a smart door lock, so groceries can be delivered to a customer’s place, even when the customer isn’t at home. The test is part of Albert Heijn Online Labs, which invents and develops new concepts to improve the supermarket’s service.
Loberon, an online furniture store from Germany, has launched a dedicated ecommerce website in the Netherlands. The launch marks the third time the German retailer opened an online store abroad, after starting operations in Austria and Switzerland.
The popular Dutch payment method iDeal performed well last year. The number of payments with iDeal has increased by 33.8 percent during that period, which is a growth the method hasn’t seen since 2011. More and more foreign online stores are now offering iDeal to Dutch customers.
Adyen, a major Dutch company that processes payments for companies such as Airbnb, Uber, Spotify and Netflix, confirmed it plans to list its shares publicly in Amsterdam. The company announced it will go public on the Euronext stock market next month.
Ecommerce is becoming an increasingly important revenue factor for Dutch postal company PostNL. Revenue derived from ecommerce logistics now accounts for 42 percent of the company’s total turnover. Last year, this share was 34 percent.
Last update: March 2018