Ecommerce in The Netherlands
The Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.
|Population||16.8 million people|
|– % internet users||92%|
|Online sales||€18 billion (2016) (predicted)|
|Online stores worth mentioning:||Bol.com, Wehkamp, Coolblue|
- Ecommerce events in the Netherlands
- Ecommerce customers in the Netherlands
- The ecommerce market in the Netherlands
- Big online stores in the Netherlands
- Latest ecommerce news from or about the Netherlands
Ecommerce events in the Netherlands
Every year there are several ecomerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.
Ecommerce customers in the Netherlands
Based on data from 2011, The Netherlands has 15.4 million internet users, which represents 92% of the total population. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.
The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).
More than 11 million Dutch have at least once bought something online. This is 92% of all active internet users in that country. In 2013 about 10.3 million Dutch people ordered something online, according to CBS. In total there were 46 million online orders placed, a growth of 10% compared to the same period one year ago. And in 2015 research showed there were 11.76 million people (aged 15 years or older) who shopped online during the first half of 2014.
The ecommerce market in the Netherlands
The Dutch ecommerce industry was worth 16.1 billion euros in 2015. in 2014. According to the Ecommerce Foundation, the industry was expected to increase by 12.1 percent to reach 18 billion euros in 2016. Based on the Central Agency for Statistics, online sales in the Netherlands account for about 11% of total retail sales.
Big online stores in the Netherlands
The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2016), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for more than 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players don’t offer.
Latest news about The Netherlands
Picnic, an online-only supermarket operating in selected cities in the Netherlands, has raised 100 million euros in funding from NPM Capital, De Hoge Dennen, Hoyberg and Finci. With the money, Picnic wants to further expand across the country.
Just Cargo, a Dutch startup that calls itself the Uber for courier services, wants to expand in Europe. With franchisees in other countries, the company wants to link companies and drivers across Europe to pick up and deliver parcels.
DHL Express has launched a pilot project in Germany and the Netherlands, in which it uses cargo bicycles for inner-city deliveries. The two pilots of the City Hub concept launched in Frankfurt, Germany’s fifth largest city, and Utrecht, a major Dutch city that wants to become climate-neutral by 2030.
After DPD Germany entered the food delivery service in Germany, Dutch postal company PostNL is following suit in the Netherlands. Starting next month, the company will deliver frozen meals and groceries every day of the week.
Last update: September 2016