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Ecommerce in The Netherlands

Information about ecommerce in the NetherlandsThe Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.

COUNTRY
THE NETHERLANDS
Population 16.8 million people
– % internet users 92%
Online sales €18 billion (2016) (predicted)
Online stores worth mentioning: Bol.com, Wehkamp, Coolblue

Content:

Ecommerce events in the Netherlands

Every year there are several ecommerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.

Ecommerce customers in the Netherlands

Based on data from 2011, The Netherlands has 15.4 million internet users, which represents 92% of the total population. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.

Online payment methods in the Netherlands 2016The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).

More than 11 million Dutch have at least once bought something online. This is 92% of all active internet users in that country. In 2013 about 10.3 million Dutch people ordered something online, according to CBS. In total there were 46 million online orders placed, a growth of 10% compared to the same period one year ago. And in 2015 research showed there were 11.76 million people (aged 15 years or older) who shopped online during the first half of 2014.

The ecommerce market in the Netherlands

The Dutch ecommerce industry was worth 16.1 billion euros in 2015. in 2014. According to the Ecommerce Foundation, the industry was expected to increase by 12.1 percent to reach 18 billion euros in 2016. Based on the Central Agency for Statistics, online sales in the Netherlands account for about 11% of total retail sales.

Big online stores in the Netherlands

The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2016), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for more than 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players don’t offer.

Latest news about The Netherlands

‘Ecommerce in the Netherlands will be worth €22 billion in 2017’

During the first three quarters of this year, 15.7 billion euros was spent online in the Netherlands. The ecommerce turnover during the last quarter is estimated to be worth 7 billion euros, which means ecommerce in the Netherlands will be worth 22.7 billion euros at the end of this year.

Dutch supermarkets’ online revenue is worth €1 billion

The total online revenue of Dutch supermarkets will surpass the 1 billion euros mark this year. It’s predicted that the total revenue of supermarkets in the Netherlands will be worth 35.53 billion euros in 2017, of which 2.9 percent will happen online.

The fastest-growing ecommerce markets in Europe

The Netherlands and Italy will be the fastest-growing ecommerce markets in Europe during the next five years. In both countries, the online retail industry will increase by 14 percent every year until 2021. Turkey is another fast-growing ecommerce industry in Europe, with a projected compound annual growth rate of 13 Continue reading

Lightspeed raises 141 million euros

Lightspeed, which provides services to (online) retailers and restaurants, has closed a 166 million dollar (€141 million) investment. The series D round was led by institutional investor CDPQ, which invested about 115 million euros. Part of the money will go to its European office, where the R&D division will grow Continue reading

VidaXL now offers dropshipping

European online retailer VidaXL has started today with making its full assortment available for other online retailers. Through this dropshipment program, online retailers can easily grab all the needed product information and sell VidaXL’s products through their own online stores.

Read all our articles about ecommerce in The Netherlands.

Last update: September 2016