Ecommerce in The Netherlands

Information about ecommerce in the NetherlandsThe Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.

COUNTRY
THE NETHERLANDS
Population 16.8 million people
– % internet users 92%
Online sales €18 billion (2016) (predicted)
Online stores worth mentioning: Bol.com, Wehkamp, Coolblue

Content:

Ecommerce events in the Netherlands

Every year there are several ecomerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.

Ecommerce customers in the Netherlands

Based on data from 2011, The Netherlands has 15.4 million internet users, which represents 92% of the total population. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.

Online payment methods in the Netherlands 2016The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).

More than 11 million Dutch have at least once bought something online. This is 92% of all active internet users in that country. In 2013 about 10.3 million Dutch people ordered something online, according to CBS. In total there were 46 million online orders placed, a growth of 10% compared to the same period one year ago. And in 2015 research showed there were 11.76 million people (aged 15 years or older) who shopped online during the first half of 2014.

The ecommerce market in the Netherlands

The Dutch ecommerce industry was worth 16.1 billion euros in 2015. in 2014. According to the Ecommerce Foundation, the industry was expected to increase by 12.1 percent to reach 18 billion euros in 2016. Based on the Central Agency for Statistics, online sales in the Netherlands account for about 11% of total retail sales.

Big online stores in the Netherlands

The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2016), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for more than 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players don’t offer.

Latest news about The Netherlands

AliExpress partners with postal service PostNL in the Netherlands

AliExpress, the business-to-consumer ecommerce marketplace of Alibaba, has selected Dutch postal service PostNL as the delivery partner for the majority of its packages to the Netherlands. Sellers on AliExpress will get direct access to PostNL’s distribution network, while Dutch consumer no longer have to wait for weeks to get their Continue reading

Ecommerce in the Netherlands was worth €20.16 billion in 2016

Last year, ecommerce in the Netherlands was worth 20.16 billion euros. This corresponds with an increase of 23 percent compared to the situation in 2015. The Dutch especially love to buy shoes and lifestyle products online, as well as IT and (near)food products.

Dutch banks to launch all-in-one app Payconiq

Six major Dutch banks – ABN Amro, ASN Bank, ING, Rabobank, Regiobank and SNS – have announced they will launch an all-in-one app this summer. This app, Payconiq, enables users to make direct payments online, in-store and peer-to-peer.

Payment service provider Mollie expands in Europe

Dutch online payment processor Mollie is gearing up for expansion throughout Europe in order to become the first tech-driven European payment service provider. After achieving success in its home country the Netherlands and neighboring country Belgium, Mollie has now established new teams in France and Germany.

23% of Dutch ecommerce happens via mobile

Online shopping via a smartphone or tablet continues to increase in popularity in the Netherlands. The number of online purchases that happened using the smartphone, grew 68 percent compared to 2015. Now, 9 percent of online purchases in the Netherlands happen via the smartphone, while the tablet accounts for 14 Continue reading

Read all our articles about ecommerce in The Netherlands.

Last update: September 2016