Ecommerce in The Netherlands

Information about ecommerce in the NetherlandsThe Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.

COUNTRY
THE NETHERLANDS
Population 16.8 million people
– % internet users 92%
Online sales €18 billion (2016) (predicted)
Online stores worth mentioning: Bol.com, Wehkamp, Coolblue

Content:

Ecommerce events in the Netherlands

Every year there are several ecomerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.

Ecommerce customers in the Netherlands

Based on data from 2011, The Netherlands has 15.4 million internet users, which represents 92% of the total population. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.

Online payment methods in the Netherlands 2016The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).

More than 11 million Dutch have at least once bought something online. This is 92% of all active internet users in that country. In 2013 about 10.3 million Dutch people ordered something online, according to CBS. In total there were 46 million online orders placed, a growth of 10% compared to the same period one year ago. And in 2015 research showed there were 11.76 million people (aged 15 years or older) who shopped online during the first half of 2014.

The ecommerce market in the Netherlands

The Dutch ecommerce industry was worth 16.1 billion euros in 2015. in 2014. According to the Ecommerce Foundation, the industry was expected to increase by 12.1 percent to reach 18 billion euros in 2016. Based on the Central Agency for Statistics, online sales in the Netherlands account for about 11% of total retail sales.

Big online stores in the Netherlands

The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2016), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for more than 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players don’t offer.

Latest news about The Netherlands

Dutch online-only supermarket Picnic builds new DC

Picnic, the online-only supermarket from the Netherlands that raised 100 million euros in March this year, has started to build a big distribution center in the center of the country. In about seven months, a new distribution center that covers 35,000 square meters should arise and enable deliveries to the Continue reading

PostNL: “45% of our revenue comes from ecommerce by 2020”

PostNL saw 36 percent of its revenue come from ecommerce during the first half of this year. That’s an increase of 12.5 percent compared to the same period last year, when ecommerce accounted for 32 percent of the Dutch postal company’s revenue. It predicts ecommerce will take over 45 percent Continue reading

Payment processor Stripe launches in Benelux

The American online payment platform Stripe has expanded its services in Europe by launching in Belgium, the Netherlands and Luxembourg. With Stripe, companies can easily accept online payments on their websites or via a mobile application.

PostNL lets retailers easily sell flowers and plants online

Dutch postal operator PostNL has launched Flora@Home, a new solution for online retailers to easily sell fresh flowers and plants online. With Flora@Home, retailers can improve the product offering on their websites, while PostNL takes care of almost everything.

The daily price change ratio in European ecommerce

Some online stores tend to adjust their prices, so consumers won’t go ordering something at a competitor’s website. For Ecommerce News Europe, price tracking software provider Prisync looked at how many ecommerce websites in Europe change their prices daily and how high the stock-out ratio is in these countries.

Read all our articles about ecommerce in The Netherlands.

Last update: September 2016