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Ecommerce in The Netherlands

Information about ecommerce in the NetherlandsThe Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.

COUNTRY
THE NETHERLANDS
Population 17 million people
– % internet users 96%
Online sales €24.95 billion (2018) (predicted)
Online stores worth mentioning: Bol.com, Wehkamp, Coolblue

Content:

Ecommerce events in the Netherlands

Every year there are several ecommerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.

Ecommerce customers in the Netherlands

Based on data from 2018, The Netherlands has 16.4 million internet users, which represents 97% of the total population. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.

Online payment methods in the Netherlands (2017)

The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).

There are over 13,9 million online shoppers in the Netherlands. That’s 84 percent of all internet users in this country. Over half of internet users who bought a product online in the fourth quarter of 2017, made this purchase through a laptop/PC. Other popular devices are desktop (33 percent), smartphone (28 percent) and tablet (24 percent).

The ecommerce market in the Netherlands

The Dutch ecommerce industry was worth 16.1 billion euros in 2015. in 2014. According to the Ecommerce Foundation, the industry was expected to increase by 12.1 percent to reach 18 billion euros in 2016. Based on the Central Agency for Statistics, online sales in the Netherlands account for about 11% of total retail sales.

Big online stores in the Netherlands

The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2018), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for over 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players didn’t or still don’t offer.

Latest news about The Netherlands

Dutch consumers are discovering French online shops

Online shoppers from the Netherlands love to shop at ecommerce websites located in China and Germany, but last year there was a strongly increased interest in online shops from France and Spain. Dutch online shoppers spent 84 percent more in France last year than in comparison with 2016.

DHL opens new fulfillment centers in Europe

Deutsche Post DHL Group has opened a new fulfillment center in the United Kingdom. In the English town of Radlett, an area of about 6,500 square meters offers same-day processing for the Greater London area. DHL already operates a similar fulfillment center in Germany and is now working to open Continue reading

Dutch ecommerce could grow to €24.95 billion in 2018

Ecommerce in the Netherlands was worth 22.5 billion euros last year and could be worth almost 25 billion euros at the end of this year. This would mean an increase of almost 11 percent. This growth rate is somewhat lower than in 2017, when the Dutch ecommerce turnover increased by Continue reading

Dutch online supermarket Picnic expands to Germany

Picnic, a Dutch supermarket that only operates online, will expands it business to Germany. The company launched a pilot project in the Dusseldorf region several months ago and it with great success. Now, Picnic has decided that starting next month, it will deliver groceries to all consumers in this pilot Continue reading

Ecommerce in the Netherlands: €22.5 billion in 2017

The ecommerce in the Netherlands was worth 22.5 billion euros in 2017. This is an increasement of 13 percent when compared to the situation one year before. The Dutch made a total of 201 million online purchases last year, which is 17 percent more than in 2016.

Read all our articles about ecommerce in The Netherlands.

Last update: March 2018