Ecommerce in Switzerland
Switzerland is a very interesting country in Europe. For example, it hasn’t been in a state of war internationally since 1815, and it also didn’t join the United Nations until 2002. And also quite noticeable: it’s a founding member of the European Free Trade Association and part of the Schengen Area, but it’s not a member of the European Union, nor the European Economic Area. So Switzerland is obviously creating its own path in Europe, while not ignoring the global or European events.
|Population||8.21 million people|
|– % internet users||86,7%|
|Online sales||€8.4 billion (2015)|
|Online stores worth mentioning:||Ricardo.ch, Tutti.ch, Digitec.ch, Microspot.ch and Coop.ch|
- Ecommerce customers in Switzerland
- The ecommerce market in Switzerland
- Big online stores in Switzerland
- Latest ecommerce news from or about Switzerland
Ecommerce customers in Switzerland
Switzerland has quite a high Internet penetration. With 86,7% it’s above the average European Internet penetration rate of 76,5%. Data from Eurostat shows that there are 6,1 million people in Switzerland who are between 16-74 years old, of which 5,2 million are regular internet users and 4,4 million are online shoppers. More males than females use smartphones and tablets for online services in Switzerland: 69% versus 61%. Another study suggests that 55% of the Swiss surveyed is a smartphone user of which 9% uses this device weekly for online shopping. In the same study it’s noted that an online Swiss shopper spends an annual average of 1,600 euro. The most popular product categories are clothes, thansport, books, tickets/reservations and holiday.
Popular online payment methods in Switzerland are paying by invoice, credit card and Paypal. According to information from Netcomm Suisse, consumers in Switzerland prefer paying with PayPal (43 percent), credit card (40 percent) and cash on delivery (39 percent).Other popular payment methods in Switzerland are online bank transfer, prepaid or rechargeable credit card, post-office issues cheque, Sofort/direct bank transfer, payment in-store after reserving online and bank transfer in branch.
The ecommerce market in Switzerland
Swiss consumers have spent 8.4 billion euros on products and services online in 2015. This is a growth of over 13 percent compared to 2014. Approximately 40 percent of the ecommerce market consists of the online sale of products, while the other 60 percent is based on services.
Big online stores in Switzerland
The top 100 online shops in Switzerland generated 3.4 billion euros in 2013. Currently, online store Digitec.ch is the biggest online store in Switzerland (€661 million euros in sales in 2016). Other popular online stores in Switzerland are Amazon.de, Nespresso.com/ch, Zalando.ch and LeShop.ch. Also Brack.ch, Coop, Microspot.ch, Nettoshop.ch and Exlibris are in the top 10 of online Swiss stores. The top 10 of popular online stores in Switzerland, according to Y&R Group Switzerland: Ebookers, Nespresso, Digitec, Ex Libris, iTunes, Amazon, Ticketcorner, Zalando, SBB, Ricardo.
Latest news about Switzerland
Consumers in Switzerland are shopping more and more products from foreign ecommerce websites. Last year, the total value of online purchases Swiss consumers made abroad was worth 1.3 billion Swiss Francs, which corresponds to 1.22 billion euros. That’s an increase of 18 percent compared to last year.
Last year, the top 5 of online stores in Switzerland has generated more revenue than the five largest Swiss shopping centers. And all this with a fraction of the space being used and with a fraction of the staff costs.
French sporting goods retailer Decathlon have launched a dedicated ecommerce website in Switzerland. Just a few days before Christmas, consumers in Switzerland can now order cheap sports clothing and accessories online.
Some leading online stores in Switzerland have collapsed under a rush of customers who visited their websites during Black Friday last week. Microspot, Manro, Interdiscount and Melectronics were among the online stores that couldn’t handle the many visitors looking for hot deals.
Last update: February 2017