Croatia

Temu has broken into the top 10 online retailers in almost every European country. In four countries, the platform owned by China’s PDD Holdings even ranks first, according to ECDB, based on its 2025 data. Worth noting that none of these countries has a local Amazon storefront or a major domestic marketplace.

Polish ecommerce company Allegro is selling its subsidiaries in Slovenia and Croatia, to German private equity firm Mutares. This means that Mimovrste, a well-known online retailer in Slovenia, will get a new owner. The sale is an effort to streamline Allegro Group’s financial results.

Last week, the Croatian ecommerce association celebrated its 10-year anniversary by hosting the eCommAwards 2025. Six awards were handed out to online stores and three awards and three awards went to service providers. Lesnina XXXL was the biggest winner of the evening.

Last week, the winners of the biggest competition for online sellers in the Adriatic region were announced. The main award, Best in Adriatic, went to Slovenian online store Malinca. In total, 242 online stores from Croatia, Slovenia and Serbia entered the competition.

The winners of the largest competition for online retailers in the Adriatic region were announced yesterday. In total, 361 online stores from Serbia, Slovenia and Croatia entered the competition. The Best Retailer was awarded to Slovenian Bigbang.

Croatian price comparison platform Jeftinije.hr has launched a new service: Jeftinije Marketplace. In addition to comparing prices from different sellers, the marketplace allows consumers to buy these products directly from the platform.

H&M Group has announced the online expansion of five of its brands. This month, COS, Weekday, Monki, & Other Stories and Arket will have their collections available online in nine new markets across Europe.

Croatian Post has successfully completed its very first drone delivery. In about twelve minutes, the autonomous device flew from the Port of Gaženica to Preko at a speed of 35 kilometers per hour. The flight was part of a pilot project.

In both Slovenia and Croatia, there's been a highly increased frequency of online shopping. Currently, 9 out of 10 internet users in these countries have experience with online shopping. Of course, there are also many differences between Slovenia and Croatia, for example in terms of trust in foreign ecommerce platforms.

Croatia was quite late with exiting the economic downturn, but is now showing some great signs of recovery. This is also reflected in the online retail industry. Ecommerce in Croatia is showing great numbers. A recent research project of sMind looks at the latest trends in the online shopping behavior of Croatian consumers.

H&M has opened several new online stores in Europe. It now has dedicated websites in Croatia, Estonia, Latvia, Lithuania, Slovenia, Luxembourg and Ireland. The fashion retailer offers the same range as it does in the physical stores, with complete collections for men, women and children, including accessories.

The number of companies that use the internet as one of their sales channels is growing in Europe, but there are significant differences noticeable between sectors and by company size. Slovenian website SMind made a comparison between the results in Slovenia, Croatia and the average in the European Union.

As part of the upcoming Web Retailer of the Year conference in Slovenia, an extensive consumer-oriented research about online shopping behavior in Slovenia and neighboring country Croatia was conducted. One of the interesting finds is that more Croatian consumers shop at foreign online stores than those in Slovenia.

Croatia has a little problem. It seems domestic online retailers aren’t as popular as retailers from abroad: three quarters of of Croatian online buyers shop in foreign web shops. It's not that consumers don't have faith in local retailers, as 83% of Croatians trust such stores. It may have to do more with the lack of marketing and a limited online product range.

Foodpanda seems to be very hungry! After acquiring businesses in India and Mexico recently, it now takes over three food delivery startups in Central Eastern Europe. The online food ordering marketplace has acquired Donesi.com, Pauza.hr and Netpincer.hr. It's targeting market leadership across Central Eastern Europe.