Allegro Group sells operations in Slovenia and Croatia
Polish ecommerce company Allegro is selling its subsidiaries in Slovenia and Croatia, to German private equity firm Mutares. This means that Mimovrste, a well-known online retailer in Slovenia, will get a new owner. The sale is an effort to streamline Allegro Group’s financial results.
While the online market in Croatia is still relatively small, compared to other European ecommerce markets, it is growing. Between 2024 and 2029, the market is expected to grow 9.01 percent. This would result in a market volume of 1.7 billion euros by 2029.