Ecommerce in Turkey

Information about ecommerce in TurkeyTurkey is a transcontinental Eurasian country. Centuries ago Turkey was a major power in Europe and nowadays it’s a democratic and secular constitutional republic. Turkey is a member of the UN, the NATO and the European Community and it has began membership talks about joining the European Union. As of July 2013, there are more than 80 million people living in Turkey, of which 42.7% is between 25 and 54 years old.

Population 76.7 million people
– % internet users 51%
Online sales €6.34 billion (2014)
Online stores worth mentioning: Hepsiburada,, Trendyol


Ecommerce customers in Turkey

Turkey has an internet penetration rate of 51%, which is lower compared with a lot of other countries in Europe. Four in ten Turkish internet users frequently uses a smartphone to access the internet. Based on the results of a survey conducted by the Turkish Statistical Institute, 24.8% of all internet users aged 16-74 in Turkey bought goods and services online.

Almost half of the Turkish people that ordered something online, bought clothes and sports goods. Another popular product category is electronic equipment, followed by household goods and travel arrangements. According to an interview with the CEO of Turkish online payment provider Iyzi Payments, the most common online payment methods are card payments: loyalty cards with payment by installment options, Mastercard and Visa. But also players like PayPal (which ceased operations in Turkey in June, 2016), BKM Express, ipara and Paytogo are gaining ground in Turkey. Internet card payments (for various purposes, not only for ecommerce!) rose about 30% to 10 billion euros in 2012 and this number is expected to more than double by 2015.

The ecommerce market in Turkey

In 2014, ecommerce in Turkey was worth 6.34 billion euros after a 35 percent growth the year before. According to information from ETID and the Ecommerce Foundation, ecommerce in Turkey was worth 8.5 billion euros in 2015.

Big online stores in Turkey

The Turkish ecommerce market seems to be dominated by online marketplaces, multi-category retailers and private shopping sites. Huge online stores in Turkey are Gitti Gidiyor, Hepsiburada, and Trendyol.

Latest news about Turkey

Amazon Germany now available in Turkish

Amazon Germany has discovered its Turkish customers. Buyers from that country can get their goods delivered for free. In addition, the website of Amazon Germany and its catalogue has been translated into Turkish. Customer service via email and phone is also available in Turkish.

PayPal has quit operations in Turkey

PayPal has ceased operations in Turkey after the company was unable to get a new license from Turkish financial regulator BDDK. A new Turkish policy requires IT systems to be housed within the country, but that’s something PayPal doesn’t follow.

Groupon exits Greece and Turkey

Groupon is no longer active in Greece and Turkey. The American ecommerce company pulled the plug on its operations in these two Southern European countries last week. It’s still not clear why the Greek site is offline now, but Groupon backed down in Turkey because of financial expectations that couldn’t Continue reading

Europe sees rise of mobile payments

In Europe, more and more consumers like to pay using their smartphone or tablet. In share of mobile device owners who already have experience with mobile payments, Turkey is the absolute leader in Europe. This is apparent from the latest report by, called “Europe Online Payment Methods: First Half Continue reading

Ecommerce in Turkey reaches €6.34 billion

The ecommerce volume in Turkey has reached 18.9 billion Turkish liras (6.34 billion euros) last year, after it increased by 35 percent in 2014 compared to the previous year. Ecommerce in Turkey now represents 1.6 percent of all retail business in the European country.

Read all our articles about ecommerce in Turkey.

Last update: September 2016