Despite the economic problems Western Europe has to fear, all is still going well on the ecommerce front. According to data from the “European Online Retail Forecast 2012 to 2017” from Forrester Research, European online sales in key markets (the UK, France, Germany, Italy, Spain, Sweden and the Netherlands) will rise an average of 12% annually in the aforementioned period.
The European Union desperately wants to create a single market, but chances are this won’t happen soon. It doesn’t matter if it’s their neighboring country or the United States, many European consumers are still hesitant to shop online from retailers outside their own countries. This year cross-border sales will only account for 10.6% of Europe’s web sales.
Online payment system PayPal announced last week that it will be rolling out PayPal Here in Europe, starting in the United Kingdom. For the European market, the solution comes with a different piece of hardware. Instead of swiping, customers can now insert their chip-based card and enter a PIN number to verify their identity.
When you compare it with e.g. the United States, taking payments online is different in Europe. There are other rules, there are other consumer whishes and habits and there are other companies. So, for a company that wants to sell in an European country there a few things you should know. Luckily, a pal named James Maskell wrote an enlightening blog post about taking payments online (in Europe) in 2013.
Price comparison shopping engines are getting more and more popular as customers wants to know where they can buy a particular item for the lowest price. But these comparison engines are also great for retailers. Because it grants you an opportunity to attract new customers. It also can help you with increasing sales and distancing yourself from the competition. Let’s have a look at some big and popular price comparison shopping engines in Europe.
Warehouses located on the edge of European cities could soon be worth a lot of money. That’s because customers nowadays expect from retailers to deliver the goods to them within a day or so. Therefore it’s expected that more and more online retailers want to have distribution sites closer to the customer.