The United Kingdom

The mobile retail audience in Europe grew by 43 percent over the past year, with 20 percent of smartphone users visiting online retail sites and apps using their mobile phone. Also 1 in 7 smartphone users from the five leading European markets (the UK, Germany, France, Italy and Spain)have completed a retail transaction on their phone in a month.

More and more European consumers are buying more items online than they do in store. A fifth of Brits now do that, while in Germany it's already one in four consumers that buy more online than offline. This appears from the Ecommerce Index from online retailer Rakuten.

The United Kingdom, the United States, Germany, France and the Netherlands are the world's most advanced ecommerce countries. That’s what we can conclude after we poked around in the Global Perspective on Retail report by Cushman & Wakefield. Europe is doing very well we might say.