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Ecommerce in Sweden

Information about ecommerce in SwedenMaybe you wouldn’t say so, but Sweden is the third-largest country in the European Union by area. The country joined the European Union in 1995, but it has never used the euro. The Swedish people rejected the introduction of this coin in a 2003 referendum. Sweden has the eight-highest per capita income in the world and the country always ranks well on several lists about happiness, human development and democracy. Ecommerce in Sweden is widespread, thanks to a mail order tradition and strong retail brands.

COUNTRY
SWEDEN
Population 9.6 million people
– % internet users 94%
Online sales €6.7 billion (2017)
Online stores worth mentioning: IKEA, H&M, Nelly

Content:

Ecommerce events in France

Every year there are several ecommerce events being organized in Sweden. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Sweden.

Ecommerce customers in Sweden

According to data collected in 2013, Sweden has about 8.7 million internet users, which account for 94% of the total population. Almost three in four Swedish households with access to the internet have ordered something online in the last twelve months. Almost three in ten Swedes order something online at least once a month. Although ecommerce is widely distributed troughout the country, the most active ecommerce customers can be found in inland municipalities in the north of Sweden.

Swedish people used to like to pay their online-ordered goods via invoice. Four in ten Swedes preferred this method, according to research from 2010. The second most popular online payment method in Sweden was direct payment via personal bank, closely followed by paying with credit card. But a new survey (although commissioned by a global payments company) shows that 54 percent of Swedes prefer to pay online using their cards.

The ecommerce market in Sweden

Swedish consumers spent about €5.2 billion on products purchased online in 2015. For 2016, an increase of 16 percent was forecasted, which would mean ecommerce in Sweden will be worth 6.2 billion euros that year. But these are other numbers than the ones gathered by online payment provider Dibs. In September 2017, it released data that shows ecommerce in Sweden was worth 100.5 billion kronor (10.5 billion euros) in 2016 and is set to be worth 109.5 billion kronor (almost 11.5 billion euros) in 2017. PostNord Sweden shared a report, which shows that ecommerce in Sweden was worth 6.7 billion euros in 2017.

The most popular product categories in Swedish ecommerce are consumer electronics, books, clothing and footwear. Home furniture is also very popular, we’re wondering if IKEA has something to do with that?

Ecommerce in Sweden currently accounts for 8.7% of total retail sales.

The development of ecommerce in Sweden.
The development of ecommerce in Sweden.

Big online stores in Sweden

Some of the most popular and biggest online stores in Sweden are Halens.se, Nelly.com, Adlibris.com, Bokia.se, Cdon.com and NetOnNet.se. In June 2016, CupoNation published a list of the most visited online stores in Sweden.

Latest news about Sweden

Ecommerce in Sweden was worth €6.7 billion in 2017

Ecommerce in Sweden has increased by almost 16 percent last year. The online retail industry in this Scandinavian country was worth about 67 billion Swedish kronor, or 6.7 billion euros, which is just below the forecast of 67.7 billion kronor.

Mobile accounts for 64% of Swedish ecommerce traffic

The mobile phone and the tablet account for two thirds of all ecommerce visits in Sweden. Already in 2015, the share of ecommerce visits that took place on a mobile device, i.e. a mobile phone or tablet, was up over 50 percent. And during the last two years, the same Continue reading

Shopping online from China becomes expensive in Sweden

Buying cheap products online from Chinese ecommerce websites is very popular in Sweden. Every day around 150,000 packages from websites like Alibaba and Wish arrive at Stockholm Arlanda Airport. Until now, customers didn’t have to pay taxes on these purchases, but that’s about to change. And, on top of that, Continue reading

Swedish ecommerce startup NA-KD raises €37 million

NA-KD, a Swedish fashion retailer, has raised 45 million dollar (36.8 million euros) in Series B funding. NA-KD wants to use the money to accelerate the company’s growth and to further expand its business globally. The Swedish startup has plans to launch 9 localized websites in the coming months.

Swedish online marketplace Webgallerian relaunches

Webgallerian, an online marketplace from Sweden, has relaunched this year. The goal is still the same: to bring together hundreds of online stores under one single roof and to become the biggest online marketplace in the Nordic region.

Read all our articles about ecommerce in Sweden.

Last update: September 2017