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Ecommerce in Sweden

Information about ecommerce in SwedenMaybe you wouldn’t say so, but Sweden is the third-largest country in the European Union by area. The country joined the European Union in 1995, but it has never used the euro. The Swedish people rejected the introduction of this coin in a 2003 referendum. Sweden has the eight-highest per capita income in the world and the country always ranks well on several lists about happiness, human development and democracy. Ecommerce in Sweden is widespread, thanks to a mail order tradition and strong retail brands.

COUNTRY
SWEDEN
Population 9.6 million people
– % internet users 94%
Online sales €11.5 billion (2017) (expected)
Online stores worth mentioning: IKEA, H&M, Nelly

Content:

Ecommerce events in France

Every year there are several ecommerce events being organized in Sweden. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Sweden.

Ecommerce customers in Sweden

According to data collected in 2013, Sweden has about 8.7 million internet users, which account for 94% of the total population. Almost three in four Swedish households with access to the internet have ordered something online in the last twelve months. Almost three in ten Swedes order something online at least once a month. Although ecommerce is widely distributed troughout the country, the most active ecommerce customers can be found in inland municipalities in the north of Sweden.

Swedish people used to like to pay their online-ordered goods via invoice. Four in ten Swedes preferred this method, according to research from 2010. The second most popular online payment method in Sweden was direct payment via personal bank, closely followed by paying with credit card. But a new survey (although commissioned by a global payments company) shows that 54 percent of Swedes prefer to pay online using their cards.

The ecommerce market in Sweden

In total Swedish consumers spent about €5.2 billion on products purchased online in 2015. For 2016, an increase of 16 percent was forecasted, which would mean ecommerce in Sweden will be worth 6.2 billion euros that year. But these are other numbers than the ones gathered by online payment provider Dibs. In September 2017, it released data that shows ecommerce in Sweden was worth 100.5 billion kronor (10.5 billion euros) in 2016 and is set to be worth 109.5 billion kronor (almost 11.5 billion euros) in 2017.

The most popular product categories in Swedish ecommerce are consumer electronics, books, clothing and footwear. Home furniture is also very popular, we’re wondering if IKEA has something to do with that?

Ecommerce in Sweden currently accounts for 6% of total retail sales.

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Big online stores in Sweden

Some of the most popular and biggest online stores in Sweden are Halens.se, Nelly.com, Adlibris.com, Bokia.se, Cdon.com and NetOnNet.se. In June 2016, CupoNation published a list of the most visited online stores in Sweden.

Latest news about Sweden

Apotea is Sweden’s most favorite online store

Online pharmacist Apotea has been rewarded with an award for being Sweden’s most favorite online store. The online-only pharmacist is followed closely by Adlibris and CDON. It’s the first time PostNord has organized this competition, which is solely based on consumer votes.

The 10 fastest-growing ecommerce companies in Sweden

There are several ecommerce companies in Sweden that have grown by several thousand percent since 2015. The fastest-growing ecommerce company in Sweden even saw its revenue increase by 61,850 percent between 2015 and 2016.

Ecommerce in Sweden: 11.5 billion euros in 2017

Ecommerce in Sweden continues to grow on almost all fronts. This year, it’s expected the online industry will be worth 109.5 billion Swedish kronor, or 11.5 billion euros. This would be an increase of 9 percent compared to last year.

80% leading Nordic retailers have app and optimized website

80 percent of leading retailers in the Nordics have an ecommerce app and a mobile-optimized ecommerce website. Almost one in five retailers have focused on optimizing their website for mobile visitors, rather than focusing on an app. Only 1 percent has neither.

Visa invests in Klarna

Visa will invest in Klarna, one of Europe’s fastest growing online payments companies. Today, the two companies announced they have the intention to develop a strategic partnership in the future. Visa and Klarna want to accelerate ecommerce and mcommerce for the benefit of consumers and retailers in Europe.

Read all our articles about ecommerce in Sweden.

Last update: September 2017