Ecommerce in Sweden

Information about ecommerce in SwedenMaybe you wouldn’t say so, but Sweden is the third-largest country in the European Union by area. The country joined the European Union in 1995, but it has never used the euro. The Swedish people rejected the introduction of this coin in a 2003 referendum. Sweden has the eight-highest per capita income in the world and the country always ranks well on several lists about happiness, human development and democracy. Ecommerce in Sweden is widespread, thanks to a mail order tradition and strong retail brands.

COUNTRY
SWEDEN
Population 9.6 million people
– % internet users 94%
Online sales €6.2 billion (2016) (expected)
Online stores worth mentioning: IKEA, H&M, Nelly

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Ecommerce events in France

Every year there are several ecomerce events being organized in Sweden. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Sweden.

Ecommerce customers in Sweden

According to data collected in 2013, Sweden has about 8.7 million internet users, which account for 94% of the total population. Almost three in four Swedish households with access to the internet have ordered something online in the last twelve months. Almost three in ten Swedes order something online at least once a month. Although ecommerce is widely distributed troughout the country, the most active ecommerce customers can be found in inland municipalities in the north of Sweden.

Swedish people used to like to pay their online-ordered goods via invoice. Four in ten Swedes preferred this method, according to research from 2010. The second most popular online payment method in Sweden was direct payment via personal bank, closely followed by paying with credit card. But a new survey (although commissioned by a global payments company) shows that 54 percent of Swedes prefer to pay online using their cards.

The ecommerce market in Sweden

In total Swedish consumers spent about €5.2 billion on products purchased online in 2015. For 2016, an increase of 16 percent is forecasted, which would mean ecommerce in Sweden will be worth 6.2 billion euros that year.

The most popular product categories in Swedish ecommerce are consumer electronics, books, clothing and footwear. Home furniture is also very popular, we’re wondering if IKEA has something to do with that?

Ecommerce in Sweden currently accounts for 6% of total retail sales.

Big online stores in Sweden

Some of the most popular and biggest online stores in Sweden are Halens.se, Nelly.com, Adlibris.com, Bokia.se, Cdon.com and NetOnNet.se. In June 2016, CupoNation published a list of the most visited online stores in Sweden.

Latest news about Sweden

Sweden wants to ban online sales of alcohol

The government of Sweden has proposed a new law that will make it illegal for online shops to sell alcohol to Swedish consumers. The new rules are envisaged to enter into force on 1 January 2018. The law is most likely to go against the EU regulations and the European Continue reading

Komplett.no wants to become ‘Amazon of the Nordics’ with marketplace

Komplett.no, the biggest online retailer in Norway, will launch its own marketplace where other retailers can sell their products. The company is slowly transforming from being an online shop to an ecommerce marketplace and is aiming to become the Amazon of the Nordics.

Online food industry makes breakthrough in Sweden

Ecommerce in Sweden is growing rapidly and this year every fourth household has shopped online for groceries. Online sales of foods and drinks has made a breakthrough in Sweden, statistics from GFK have revealed. Until September of this year, the purchase of food online was worth 5.4 billion kronor, or Continue reading

Klarna wants to acquire German payment company BillPay

Klarna is reported to have made a bid for German payment service BillPay. That company is now owned by Wonga, a major British short-term lender which lending practices have been controversial. Wonga is said to consider the offer Swedish fintech company Klarna has made.

Ecommerce in Sweden increases by 18% during Q2

The ecommerce industry in Sweden has shown significant growth during the second quarter this year. The online retail sector saw its sales increase by 18 percent during these three months, compared to the same period last year. Expectations are the ecommerce industry in Sweden will be worth 58 billion Swedish Continue reading

Read all our articles about ecommerce in Sweden.

Last update: September 2016