The Netherlands

Below you’ll find all the articles we’ve written about Dutch ecommerce, online retailers, acquisitions, cross-border initiatives and more. If you want to know more about the Dutch online retail industry, check out our information page on ecommerce in the Netherlands.

Pieter Pot raises €9 million

Dutch grocery delivery startup Pieter Pot has raised 9 million euros in a funding round. The company will use this capital injection to accelerate its expansion. Pieter Pot is already active in the Netherlands and Belgium, but now wants to expand its range across more European markets.

Continue reading prepares IPO is expected to launch an initial public offering (IPO) in the second half of 2022. Its holding, Ahold Delhaize, wants to use the public offering to raise extra finances and fulfill the platform's growth potential. The holding also announces other plans for the coming years.

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Visma acquires

Norwegian provider of accounting software Visma is acquiring Myonlinestore. For the time being, Visma indicates that Myonlinestore will continue its business activities as an independent organization. The link between online store software, accounting software and inventory management will increase the organization's profits. Myonlinestore will soon integrate its software with other Visma companies.

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Picnic and HelloFresh in top 10 Dutch ecommerce

The six biggest online stores in the Netherlands in 2020 were the same six as the year before. remains the biggest player, followed by Coolblue and Albert Heijn. However, Albert Heijn is closing the gap between itself and its predecessor quickly. Garden centers and hardware stores grew the fastest, and meal delivery companies also climbed higher on the list.

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