Launch

German fulfillment company for DTC ecommerce brands, Alaiko, is launching in the United Kingdom. With its solution, the company wants to help British brands scale domestically and across Europe. In order to do so, they are partnering with a local state-of-the-art fulfillment center.

The Lithuania-based online supplier of prefabricated wooden buildings, Pineca, is launching an online store in the Netherlands. This is the company’s second expansion within Europe in this year. The company is already active in the United Kingdom, France, Germany, Italy, Spain and Portugal as well.

Katchin, a marketplace for jewelry, watches, and accessories, has launched in Germany and France. This expansion follows its launch in the UK earlier this year. Katchin is a venture by the Fossil Group. It operates on Mirakl's marketplace software.

Fashion retailer Zara is planning to expand its pre-owned clothing marketplace Zara Pre-Owned across European markets in the second half of this year. One of the selected markets is the Netherlands. The platform is currently available in the United Kingdom.

While other flash delivery companies are downsizing or merging, Wolt is expanding its coverage area. With its launch in Vienna and Reykjavik, the Finnish company is now active in 25 countries, almost all of them in Europe. Wolt delivers orders for both restaurants and retailers.

Action, the discount retailer from the Netherlands, is launching its online store in Belgium. The online shop is available in Dutch and French. Action will offer around 150 products. The product range mostly consists of large items such as garden furniture.

Fashion platform Zalando is going to launch a fashion assistant powered by ChatGPT on the website and app. It will start with a beta version, which will be available to selected customers in Germany, Ireland, the United Kingdom and Austria by Spring.

Ecommerce giant Amazon has launched a new offering called the European Expansion Accelerator (EEA). With the new feature, sellers can easily expand to nine Amazon marketplaces across Europe and the United Kingdom.

Ecommerce software provider Shopline is expanding into Europe. The Singapore-based company is launching a European headquarters in London. It raised 182 million dollars last year in order to accelerate its global expansion.

French ecommerce platform La Redoute has launched a dedicated and independent Dutch website and app. It is the first international site opened by the company in ten years. The company wants to reach a target of 26 million euros in sales by 2026 in the Netherlands.

German bicycle e-tailer Bike24 is launching in Belgium, the Netherlands and Luxembourg. The company already had localized online shops for Germany, Austria, France, Italy and Spain. Bike24 says the company now reaches 70 percent of the European market.

Fashion retailer Yoox is adding a secondhand category on its marketplace. The pre-owned category is available in nearly 30 European countries. Later this year, the marketplace is planned to launch in the United States and Middle East as well.

Dutch fulfillment company Salesupply has opened a second location in Germany. The new center is fully automated, resulting in lower costs, a faster picking and packing process and more efficient storage. The growing demand for the business’ solutions required a new location in the country.

Belgian ecommerce associations BeCommerce and SafeShops.be have announced a merger today. The new organization focuses on boosting Belgian ecommerce. Greet Dekocker, who assumes day-to-day management of the new association, informed Ecommerce News by phone that the new name and branding are still being developed.

The Benelux-based Maxeda DIY Group, a group of DIY retailers, is launching its own marketplace. It is the first DIY marketplace within the Benelux. At the launch, the marketplace already offers 10,000 new products on top of the current product assortment.